Materials
One Page Summary
Executive Summary
Sponsor Info Packet
What make’s The World by Road valuable to sponsors?
The World by Road is a successful expedition that had navigated over 50,000 miles overland producing compelling content for millions of viewers. Our commitment to finishing this monumentous task has proven to inspire our audience and keep it steadily growing since we started the project 2 years ago. This captive audience is tied to our story and follows us daily with over 3 million hits per month. Beyond that the trucks are on the road or parked in major cities every day and are highly visible and command attention. Sponsors logos are seen by thousands daily as a supporter of this journey. Unlike many other marketing and advertising options, we can offer incredible short term and long term benefits. With the final segment of the expedition rapidly approaching, now is the time to get in on the most exciting part of the trip…the journey home.
Why sponsor us?
With the many many options and other events out there to sponsor, the choice can be difficult. We make that choice easy. Although we encourage our sponsors to support us for longer periods to gain more benefits of sponsorship, we are very flexible in our agreements. The reason we are flexible is that we believe that our performance speaks for itself. Not only do sponsors get the benefits of our large network of exposure, we also have a library of video, photo and written content to help with sponsor’s marking campaigns. Short term is the immediate exposure and the constant media coverage (we have been in over 25 media outlets worldwide), but long term the benefits will continue even after the sponsorship is over when we release our documentary, publish our guidebook and travelogue, and begin the nationwide speaking tour.
How do I learn more about the costs and process of sponsoring the expedition?
First, you can read the executive summary below or download it here . Then you can read even more in depth in our sponsor packet or you can download the one page summary for the quick facts. All of our sponsorship agreements are setup to fit the needs of sponsors. We can quickly put together a package for any interested parties to give potential sponsors a better representation of expected ROI and costs.
Please contact either:
Steven Shoppman
Expedition Leader
Email: steve@theworldbyroad.com
Phone: 720.987.5977
Skype: steven.shoppman
Windows Live: steven.shoppman@gmail.com
Helen Todd
Sponsorship Coordinator
helen@theworldbyroad.com
Executive Summary
Mission and Purpose: The World by Road is an expedition dedicated to promoting global diversity. After successfully driving though 50 countries, TWBR ambitiously aims to cross over 80 international borders within a total of 24 months. From the construction of schools in Indonesia to wildlife and rainforest preservation in Thailand, TWBR is promoting humanitarian, environmental and other aid organizations on a wide range of issues. Via television, magazine articles, newspapers and various Internet outlets, TWBR promotes these organizations’ beneficial work to increase support, education and awareness of their worthy causes that otherwise would remain unknown.
The encompassing idea of TWBR Expedition is to use the adventure and excitement of driving around the world to gain continued interest and support for these organizations in a sustainable way - direct interaction.
Stats and Summary:
Start Date: February 2007
Estimated Duration: 1 ½ to 2 years
Mode of Transport: 2007 Toyota Tundra and 2004 Toyota Sequoia
Estimated Forward Mileage: 70,918 (114,131km)
Itinerary: 80+ countries spanning six continents, two hemispheres
Media Appearances: http://theworldbyroad.com/wordpress/twbr-media-appearances
Latest Videos: http://theworldbyroad.com/wordpress/category/new-videos
Media and Interactivity:
Documentary: Upon our return we will put all of our high definition footage into a feature length documentary presenting the issues of the world in a way never accomplished before.
Green Energy Initiatives: Facilitating the progression of green energy by promoting awareness is very important to us. We have recently partnered with Native Energy , a company dedicated to providing innovative solutions to climate change. All pollution produced by our expedition is being compensated for by the use of carbon credits as one of the many efforts to make the expedition a sustainable venture. This is the beginning of a long term goal of educating our audience on progressive and environmental issues.
Promotions: We attend industry trade shows, festivals and other events to allow our audience to have a hands-on experience sharing our adventure.
Television: Our content is syndicated to millions including segments in 10 episodes of the new television series “Nice Drives”, which will be appearing on the Altitude Network this spring. We are also currently in talks with several distribution companies about where our own series will be aired upon our return.
National and International Media Appearances (25+ appearances internationally): We have appeared in numerous media outlets including The Guardian in London, ABC National Radio in Australia, KTLA in Los Angeles, Laos National Radio, The Marlborough Express Newspaper in New Zealand and many more. Our appearances have already reached audiences totaling over 100 million viewers worldwide.
Website (Over 3 million hits per month): We update our current website daily with live journals indexed in major search engines and translated into 34 languages, fully searchable high definition video and photo galleries, and country guides with information about the countries we visit.
Book: We are in discussion with Rough Guides about producing an overland travel guidebook, and upon return will be publishing another book chronicling the adventure itself.
Join the Trip: A form on the site giving individuals the ability to request to join the trip. We have already had crew members from 12 different countries add their insights and expertise to the production.
After Trip Tour: Our staff is currently working on our tour of college and university campuses to present lectures and slideshows about the trip and world diversity. We will also work with our sponsors to plan content for the presentation.
Current/Projected Direct Exposure
Web
YouTube (TWBR’s videos can receive as many as 100,000 views per day):
Our Agreement with YouTube has our content featured regularly. This translates into more page views on our own website and a great deal of exposure for our sponsors on one of the web’s most popular viral video networks.
Divx (Over 3 million unique users per month):
This online network features our content. There network is currently in the millions and growing. Worldwide their technology is available on hundreds of millions of electronics devices. This new technology will have our content featured in households worldwide sometime in the coming year.
eBags (Over 700,000 people read their newsletter each month)
eBags is an online retailer of luggage that is currently sponsoring the expedition. As part of our agreement with them, they will be featuring our photos and stories in their monthly newsletters. This guarantees more traffic directed to our site, which gets more views of other sponsors support as well.
TWBR Website
Current unique user visits per month: 85,000
Projected user visits per month by May 08: 150,000
Website hits per month: 3 million
Projected website hits per month by May 08: 5 million
Television
Altitude TV (Over 8 million viewers)
Specific pages on the site of interest to sponsors
Trucks Page - We have the Toyotas featured on a page outlining the modifications on the trucks and showcasing what has been our home for the last year and will be our home for the next 6-8 months. We can readily design pages for sponsors similar to this showcasing other products we use.
Journal, Photo and Video Galleries - The TWBR site revolves around our journal entries, photo and video that are syndicated to millions worldwide through our site and other networks we have partnered with.
Email to a friend - Links to email journal posts, videos, and photos to friends increases the viral capacity of our site for email forwards and transfer of information across the web. (note examples below each post in journal section).
Newsletter - We have a rapidly growing newsletter of over 22,000 subscribers and will be able to feature sponsors for each newsletter that goes out to this rapidly growing group.
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